The All Out Mindset Academy

Every athlete has a next level.
For some, it’s a small step forward. For others, it’s a life-changing leap.

The All Out Mindset Academy exists to help you get there by training your mindset with the same discipline you bring to training your body.

What does your next level look like? It might be:

• Making the first-grade side or varsity team

• Getting more game time instead of sitting on the bench

• Qualifying for a regional, state, or national competition

• Running a personal best in a 5K, marathon, or triathlon

• Earning a scholarship to play at college or university

• Signing your first professional contract

• Returning to competition with confidence after an injury setback

• Breaking through the Stagnation Zone you’ve been stuck in

• Becoming the go-to player under pressure in your team

• Completing your first major endurance event (triathlon, cycling tour, ultra-marathon)

• Winning a club championship or local tournament

• Reaching masters-level goals later in your athletic career

Whatever your next level looks like, the All Out Mindset is here to get you there faster.

Who’s Behind All Out Mindset?

Highly paid professional athletes dedicate enormous time and resources to mindset training because they know it gives them the edge. There is no reason why an amateur, a youth player, or an aspiring professional cannot apply the very same principles to their own sport.

My name is Ben Foulis (^ and that’s Daphne the Doodle), and I created the All Out Mindset because I believe mindset is one of the most powerful yet overlooked performance pillars in sport. Most athletes put in the hours on fitness, skills, and recovery, but very few purposefully train their mindset with the same discipline. That is what gives an edge to those who choose to go further.

• 🎓 Masters Degree in Data Science: I am trained to analyze systems, spot patterns, and break down complex problems into simple steps that work in the real world.

• ⚽ Liverpool FC International Academy (Lead Coach): Through my time with Liverpool’s international academy program, I learned the mindset skills and training approaches being taught to young athletes at one of the most competitive clubs in world sport.

• 👨‍👩‍👦 Volunteer Community Coach: I currently coach youth soccer in my local community as a way to give back to the same community that gave me so much opportunity as a young player. Here, I see how mindset makes the difference between athletes who thrive and those who stall.

• 🏃‍♂️ Lifelong Athlete: I have competed in soccer, mountain bike racing, track cycling, and running events. Today, with two damaged knees, my competitive days are behind me, but I continue to push myself through long-distance multi-day hiking and more leisurely mountain biking.

• 🐶 Proud Dog Dad: Away from the field and the trails, I am kept on my toes by two doodle puppies who remind me daily about energy, persistence, and the joy of movement.

I stumbled across sports psychology and mindset training too late in my competitive career, and I often look back regretting that I never trained my mindset with the same dedication that I trained everything else.

The next best thing I can do is help others use this powerful approach to become more complete athletes and achieve their next level.

What You’ll Get in the Academy

The All Out Mindset Academy is structured like a training program. You would never expect to improve fitness or skills without consistent reps, and mindset is no different. All Out Mindset gives you a clear pathway to follow.

Foundation (Free)

Start with insight. Every week you’ll receive:

• A powerful idea from sports psychology explained simply

• Real-world examples of how athletes use it in competition

• A quick tip you can apply immediately in training or life

This level introduces you to the tools that can sharpen your mental game.

Premium (Paid)

Here are the benefits you unlock with a Premium subscription:

• Friday Practical Workshops: Activities and frameworks for building a high performance mindset.

• Monthly Premium Q&A: Answering real athlete challenges.

• Full Access to Archives: Explore every past workshop, Q&A, and mindset resource anytime.

• Global Athlete Chat: Connect with athletes around the world, share experiences, and trade mindset strategies.

• Break Through the Stagnation Zone: Start implementing proven mindset strategies to reach your next level faster than you thought possible.

• Coaching across key topics, including:

  • Growth Mindset

  • Motivation and Consistency

  • Goal Setting Strategies

  • Building Confidence and Self-Belief

  • Overcoming Fear of Failure

  • Developing Mental Toughness

  • Visualization and Mental Rehearsal

  • Positive Self-Talk

  • Mindfulness and Focus

  • Managing Stress and Pressure

  • Cultivating Gratitude and Optimism

  • Identity and Purpose in Sport

The Premium Level is like having your own mindset coach, but for a fraction of the cost of one-on-one coaching.

Train your mindset as purposefully as your body, and your next level becomes a reality sooner than you think.